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Weekly Words - a quote, a tool, and a tip for writers

"When we are young, the words are scattered all around us. As they are assembled by experience, so also are we, sentence by sentence, until the story takes shape." Louise Erdrich

A Marketing Tool

It is never too early to begin thinking about your author platform, which is the way you connect electronically with your audience. An author platform includes how you want people to think about you (your brand), what programs you use to technically connect with others, and what you have to say (content). The best way to start is to learn what others do. If your favorite authors (or authors popular in your genre) have newsletters, sign up for them. Follow them on Twitter, Facebook, or other social media sites. Instagram (and specifically #bookstagram) is a known space for authors and fans. Explore Web Design Relief's 55 Social Media Hashtags for Book Authors to learn more about hashtags.

Marketing Tip

Start building your own author platform. First, decide on and purchase your URL (website address). Use your author name or some variation on this, not your book title. If your book isn't published yet, the title may change, and even if it is, you may write more than one book. Keep your site simple: an about section describing you as a writer, information on the types of books you write, plus an email sign up and contact page. Think about whether you want to start a blog and what information might be in it. A future post will discuss ideas for content. You want the site to appeal to anyone who wants information on you as a writer: agents, fans, and friends. Think of it as your room on the internet.

There's a Story Here: Zion National Park, Utah, USA

What story would you write about this photo?

Next Step Book Coach - If you're ready to start your novel, are stuck in the middle, or have finished and need to know what to do next - we can help.


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